Drafting and implementing a social media marketing plan in the healthcare industry can be very tricky. In our social media savvy society, it is becoming more and more critical for companies to have a strong social media presence. Social media is a great way to serve as a news resource for your audience and also […]
5 Tips for Success in Healthcare Social Media Marketing Learn More »
Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A Pew Internet and American Life Project study found that 72 percent of internet users say they look for health information online. Even healthcare leaders are
4 Do’s and Don’ts of Social Media in Healthcare Learn More »
Social media has become such a large part of the way businesses are run today that it’s not hard to see how many misconceptions there are on how to do it properly. Healthcare corporations are no different, and can sometimes get stuck in a bad habit of talking at their audience through social media instead
4 Social Media Myths Learn More »
As the unofficial end to summer, Labor Day usually means backyard barbecues, swimming pools and classic American food for most people celebrating the holiday. It’s been around since the 1880s, created with the idea of honoring American workers, and in 1882 New York City held its first Labor Day Parade. So as you gear up
4 Tips to Ensure a Healthy Labor Day Learn More »
When you receive medical treatment, you want the best of the best. The best doctor, the best nurses and the best equipment to ensure everything goes as smoothly as possible. And although it may not be the first thing that comes up during discussions of care, that includes intravenous therapy and catheters and how they
Healthcare Case Study: The Power of Content Marketing and Media Relations Learn More »
Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the internet for answers to their health issues, healthcare marketers are presented with an opportunity to be proactive. The influence of paid search and relevant content
How to Attract the Right Patients to your Site Learn More »
I’ve often said that administrators of private practice groups are my favorite people. That’s just one reason why we formed a practice group specializing in delivering smart marketing strategies to healthcare providers and businesses. Healthcare Marketers – a practice group powered by Marketing Works is a compilation of well-healed marketers with years of experience helping
Introducing Healthcare Marketers, powered by Marketing Works Learn More »
