Does cold calling still work?
Posted by Melissa H. • June 10, 2022
Cold calling is a key component of a company’s sales cadence, but the success rate of it is less than 3%. After seeing that statistic, your first question might be “Does cold calling still work?” The answer? It all depends on you, and how effectively you are approaching the prospect and the call. What is… Read More
Why Prospecting is Essential to Successful Selling
Posted by Tom Heinmiller, Guest Blogger • May 11, 2022
Since the beginning of the pandemic, selling has become harder and harder! With the shift to more online interactions, buyers have become extremely comfortable with doing their own research and involving sales professionals much later in the buying cycle. This means that what made the salesperson valuable in the past no longer exists. Further, the… Read More