6 Simple SEO Tips

Posted by Mworks740 • June 19, 2015

Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is search engine optimization (SEO), the process of maximizing website visitors by increasing the site’s ranking in search engine results. The thing about SEO is that… Read More

How to Attract the Right Patients to your Site

Posted by Mworks740 • May 31, 2013

Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the internet for answers to their health issues, healthcare marketers are presented with an opportunity to be proactive. The influence of paid search and relevant content… Read More

How To: Optimize Your Online News Release

Posted by admin • January 13, 2011

After several grueling rounds of revisions the news release is perfect. Not only does its headline grab the reader’s attention, but the body of the release is strong, flowing seamlessly through the who, what, when, where, why and how of the story. You sit back in your computer chair and sigh with relief—but is your… Read More

How to Master SEO…Even if You’re Not a Pro

Posted by admin • October 21, 2010

As marketers, we know how vital search engine optimization (SEO) is to the success of our business. Don’t leave SEO up to your website developer to accomplish- it’s important for marketers to understand SEO basics as well. So how do you find out how well your website is doing? One of our favorite tools is… Read More