Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs

Posted by Bill Kiefaber • November 30, 2016

How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds… Read More

Measuring Media Share of Voice and What it Means to Your Company

Posted by Mworks740 • February 19, 2016

It’s no secret that companies have been cutting media clips for years. But just cutting clips alone only reveals half the picture if you don’t know how your competitors are faring and if you’re getting ROI from PR. Another common measurement barometer is only looking at impressions – don’t make this mistake. Impressions are great,… Read More

Share of Voice for Media Relations

Posted by Mworks740 • December 17, 2013

Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis is essential when evaluating your positioning. Is your company talked about positively or negatively? How are you responding? Is your company present in essential conversations?… Read More