How to Perform a Social Media Audit

Posted by Mworks740 • January 13, 2014

In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is not enough. To get the most out of the top social sites for your client, find out first what’s working and what isn’t by performing… Read More

4 Social Media Myths

Posted by Mworks740 • September 19, 2013

Social media has become such a large part of the way businesses are run today that it’s not hard to see how many misconceptions there are on how to do it properly. Healthcare corporations are no different, and can sometimes get stuck in a bad habit of talking at their audience through social media instead… Read More

Tips for Achieving Successful Content Strategy

Posted by Melissa H. • September 26, 2012

More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a content calendar, they don’t have the in-house resources to create and manage this calendar, or both. The consequence results in last minute scrambling to put… Read More