Essential Concepts for Social Media Strategy: Part 1

Posted by Mworks740 • July 7, 2015

By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:… Read More

4 Things to Keep in Mind When Considering Marketing Automation

Posted by Bill Kiefaber • September 15, 2014

A common misconception regarding Marketing Automation is to assume it will fix all of your marketing problems. In reality, Marketing Automation is a tactic that allows you to determine when and how to reach your audience. Marketing Automation requires strategic planning in order to successfully engage your audience. Before deciding to commit to using Marketing Automation,… Read More

Making a list and checking it twice!

Posted by Melissa H. • December 14, 2011

The holidays are quickly approaching, so it comes as no surprise that Santa is finishing his list and checking it twice. While he reviews the children’s objectives (be nice!), I start planning mine for 2012 by creating my own list. Even outside the North Pole, It’s a familiar practice this time of year as businesses… Read More