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Brenda, Marketing Works CEO, Named as Finalist for NAWBO Visionary Award

A great leader is indicative of a great team. Because of this, the entire team here at Marketing Works takes great pride in announcing our leader’s most recent achievement. Our CEO, Brenda Stier-Anstine, has been announced as a finalist for the Columbus, Ohio chapter of the National Association for Women Business Owners (NAWBO-Columbus) 2012 Visionary […]

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PRSA PRism Award: Client Win

Marketing Works takes home PRism Award of Excellence for work with KeyBridge Medical There is nothing that makes us happier than achieving great results for our clients, which is why we are excited to announce our latest client win. Marketing Works has been awarded a Central Ohio PRSA PRism Award of Excellence in honor of

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Epic Marketing Fails: An Encore Presentation

Marketing Tips / By admin

Global Marketing Fails Although failures occur in every form of marketing, few have created as many embarrassments as global marketing. Marketing across cultural borders opens the door for all kinds of mix ups and mistakes. Unfortunately, when you take your marketing into other regions, your message can easily get…lost in translation. Here are some of

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Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three)

Marketing Tips / By admin

FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its logo all along the French Quarter of New Orleans where the games were being hosted the weekend of March 30, 2012. Unfortunately, Coke soon learned

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Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three)

Marketing Tips / By admin

FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one. Only after taking the campaign and the slogan to China did they realize that in Chinese the slogan translated to “Pepsi brings your ancestors back

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Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three)

Marketing Tips / By admin

Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of a nation. They sound crazy, but these are some of the true and outrageous lessons that major companies have had to learn from failed attempts

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Small Business Success: A Surprisingly Accurate Fortune…

Marketing Works News / By admin

Those who follow Marketing Works on Twitter and Facebook may have noticed a posting we put up the other day with a picture of a fortune that our CEO, Brenda, pulled out of a fortune cookie over the weekend. “You will be unusually successful in business,” it read. Most of us have a tendency to

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Utica Shale Congress 2012 in Columbus

Marketing Tips, Marketing Works News / By admin

Heard the buzz about Utica Shale? As connectors and advocates for economic development, we’re passionate about sharing information and resources that may play a role in moving organizations forward. If you follow the news, the emergence of the Utica Shale boom, is one of the most exciting and potentially profitable opportunities to hit the mid-west

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Voila! The Importance of Editing

Marketing Tips / By admin

A typo or grammatical error can greatly devalue the professionalism of a brand. Who can forget the media fiasco around Old Navy’s misspelled t-shirt? Discussion and commentary blanketed the social space for days, calling out the missing apostrophe. More recently on a popular design blog the classic explanation “Voila!” was spelled phonetically as “Wala!” Although

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Better serve your clients through vendor education

Uncategorized / By admin

Recently our account team had the opportunity to tour Press Works, a bindery and specialties vendor in Plain City, Ohio. Our long-time contact, Jim Lucas, showed us their extensive printing capabilities and taught our group about the different machinery. We all gained a new perspective of the final design progression a collateral piece goes through.

Better serve your clients through vendor education Learn More »

Author name: admin

Brenda, Marketing Works CEO, Named as Finalist for NAWBO Visionary Award

PRSA PRism Award: Client Win

Epic Marketing Fails: An Encore Presentation

Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three)

Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three)

Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three)

Utica Shale Congress 2012 in Columbus

Voila! The Importance of Editing

Better serve your clients through vendor education

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