Attracting oil and gas companies to your business hinges upon your reputation. That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position […]
4 Key Insights for Service Providers in the Oil & Gas Industry Learn More »
The most effective way a child learns about the world around them is asking “why?” We’ve all been party to a “why” session with (or as) a child, which not only taxes our intelligence, but also our sanity. Perhaps that is what prompted Sakichi Toyoda to develop the 5 Whys problem solving technique, which is
5 Easy Steps to Solving any Marketing Problem Learn More »
I’ve often said that administrators of private practice groups are my favorite people. That’s just one reason why we formed a practice group specializing in delivering smart marketing strategies to healthcare providers and businesses. Healthcare Marketers – a practice group powered by Marketing Works is a compilation of well-healed marketers with years of experience helping
Introducing Healthcare Marketers, powered by Marketing Works Learn More »
Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What type of content can
10 ideas to leverage Storify for your business Learn More »
The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes we select – and how we wear them. And because it’s where employees spend so much time, it has a huge affect on morale. Yesterday
Your company can build your culture into your office, literally Learn More »
Robby Slaughter (@robbyslaughter), a workflow and productivity expert with a focus in helping organizations and individuals to become more efficient, more effective and more satisfied at work, was the keynote speaker at a recent seminar hosted by the Society of Marketing Professionals Services (SMPS) called ‘Productivity Across Generations’. My knowledge of Generational Theory was largely
Understanding your Audience Learn More »
After differentiating the misconceptions from the definition in part 1, we will now discuss the potential value thought leadership can offer your company. The value your company gets out of thought leadership is directly proportional to the effort you put forth. With dedication and consistency, your company can anticipate the following: Strategic differentiation – Competition
Leader of the Pack Part 2: How your company can benefit from thought leadership Learn More »
We are transitioning from a knowledge-based economy to a wisdom-based economy. It’s no longer just about what you know, but what you do with what you know. -Glenn Llopis, Forbes Thought leadership is frequently included as an element in Marketing Works’ strategic marketing plans. But, sometimes it’s difficult for the client to understand exactly what
Leader of the Pack Part 1: How your company can benefit from thought leadership Learn More »
Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’ This ad is very different from the Southwest ads I am accustomed to seeing. It feels like a brand shift to me. The sense of
Is Southwest’s famous culture in jeopardy? Learn More »
Because it was part of the culture of my family of origin, I believe children should be seen and not heard. That value (respect) drove my behavior as a child, especially in the company of adults. This very basic example of behaviors modeling beliefs can be extended to corporate America where I believe values should
Part 2: Behaviors Can Be Seen – Beliefs Can’t Learn More »
