“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand means nothing if your internal culture doesn’t reflect it every day. Imagine calling Zappos to place an order and getting a crabby person. You can […]
Connect with Employees to Connect with Customers Learn More »
Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or filler words can distract and annoy your audience. More importantly, these words can erode your audience’s confidence in what you have to offer. Avoid the
Slang and Filler Words to Avoid in Business Conversations Learn More »
If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as visual supplements to a class presentation. Most students copied and pasted onto a pre-made template and were good to go in about 15 minutes. I,
Optimizing PowerPoint: An untapped resource Learn More »
It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential and existing customers. Not all companies utilize social media effectively, though. There are a number of bad habits businesses should abstain from in the social
4 Social Media Marketing Dont’s For Businesses Learn More »
We live in a digital era, one in which surfing the net trumps scanning the yellow pages, visiting the local library or perusing through an art gallery. This type of hard-copy research led to “findings-by-association,” “one-idea-leads-to-another” and “sparks-of-interest” based on an undefined want of product or service. We found things we didn’t know we were
5 To-dos for Strategic Keyword Development Learn More »
Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand. Put in human terms, we learned that in organizations, as in life, beauty is only skin deep; it’s what’s on the inside that counts. It was the best
Let Your Company Culture Inspire Your Brand Learn More »
Every company has a logo. But how many organizations have an icon that represents what it stands for? In my work helping companies articulate their culture, we often “personify” the company, using its personality and values to create a snapshot of who the company would be if it were a person. It is given a
Company culture: What’s your icon? Learn More »
Each week at Marketing Works, we try and feature a presentation at our staff meetings. This may be from a fellow worker, vendor or anyone that seems relevant to our development as a company. Last Monday it was my turn to present and I chose a topic related to a recent project. At the beginning
Visualizing Quantitative Data: A lesson in identifying untapped insight Learn More »
Next Thursday (March 29), Marketing Works’ President, Brenda Stier-Anstine, will be presenting at the Columbus PRSA New Pros’ first open workshop at Camelot Cellars in the Short North. She will be sharing advice and tips to help make the most out of networking events. Do you know the proper placement of your nametag, successful conversation
Learn the Art of Networking and What PRSA Offers to New Pros Learn More »
Thirty seconds. That is how long it takes for someone to form a first impression about you. Chances are, it’s before you say hello, introduce yourself or even begin the (oh so important) elevator speech. Social psychologists have determined that within that first 30 seconds, someone new takes in your personal appearance – wardrobe, grooming
Judging a Book by Its Cover: Why Professional Appearance Matters for Your Business Learn More »
