Consistency is important when going through branding or rebranding exercises. To ensure the highest level of visibility for your company or client, you need to have a steady presence across all web channels. With the popularity of social media it can be difficult to secure your company’s desired username. Before making any fundamental naming decisions […]
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Having just returned from the Happiest Place on Earth, I’m left marveling at the Disney Empire. The brand is a powerhouse. Some (parents of children 12 and under) might even say the most powerful in the world. What Disney excels at is creating not just theme parks or movies, but experiences that leave children –
With Twitter users growing at a massive rate and moving from 200 million to 300 million accounts in a matter of months, it seems that the Twitter domain is taking on a culture of its own. We’ve even seen tweets be an instrumental tool in bringing down dominant, decades-long government regimes. It seems to me
Twitter, a foreign language? Translation for the new Twitter user. Learn More »
Google. A decade ago it didn’t exist. In 2006 it was added to the Oxford English Dictionary. Now, it is holds a top spot as one of the most recognizable brand names in the world. With a barrage of offshoots such as GoogleMaps, Google Translate and Google +, there is certainly no lack of services
Looking for a quick hit of optimism to help your career? Pick up a copy of Beth Thomas’ Powered by Happy, a training manual that provides exercises on how to boost your performance, increase success and transform your workday. Citing research from the Wharton School at the University of Pennsylvania that states U.S. corporations with
Happiness at the water cooler: How to be, get and stay happy at work. Learn More »
Are you in the job market? A recent article from Ragan’s PR Daily highlighted nine job-hunting tips that millennials in the PR market can follow to help them get ahead. Combined with a good attitude, a little hard work and some perseverance and you’ll find something worth your while. Take a minute to think about
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About a month ago, I wrote a blog post on an Account Management workshop that Sarah and I attended. One of the first tips that I immediately latched onto was “constantly learn in order to constantly teach.” Admittedly I love learning about anything and everything, a habit that is woefully fueled by new Jeopardy episodes
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I love a green banana. When they turn that lovely chartreuse, they become the perfect blend of tart and sweet. It really should come as no surprise that a book preaching the importance of green bananas would catch my eye. The Green Banana Papers: Marketing Secrets for Technology Entrepreneurs by Chris Coleman offers advice that
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This past Thursday, Sarah and I attended an Account Management workshop downtown in Columbus. Organized by the American Association of Advertising Agencies (4 A’s), the workshop was lead by Sheila Campbell, a true account management veteran. At the onset of the workshop, I was a bit intimidated. All other attendees seemed to have 5+ years
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Marketing Works has an upcoming speaking engagement! Brenda Stier-Anstine, our CEO will be leading a discussion at the Small Business Leader Awards. Join her and be a part of today’s small business leaders. Decision Making in Business: The Good, the Bad and the Ugly. Brenda Stier-Anstine, Marketing Works During this presentation, you will be a
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