Category: Marketing Insights

May 1, 2021
By Bill Kiefaber, President, Marketing Works

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of…
March 17, 2021
By Bill Kiefaber, President, Marketing Works

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business…
January 28, 2020

Create a Unique Experience Around Your Brand

The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing…
November 5, 2019

Consumer Relationship Trends for the New Year

As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will…

Can we buy you a coffee and hear your story?

We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.