Marketing Insights

LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Business Planning, Content Creation, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Social Media Marketing Tips, Strategic Marketing / By

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are […]

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LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Business Planning, Content Creation, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Social Media Marketing Tips, Strategic Marketing / By

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all

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Create a Unique Experience Around Your Brand

Marketing Insights, Marketing Tips / By

The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing customers to gain hands-on experience with your product or simply holding an in-person or live-streamed event that conveys your brand’s culture and values, this is

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Consumer Relationship Trends for the New Year

Business Planning, Marketing Insights, Marketing Tips / By

As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will be increasingly relevant for marketers in 2020. Trend #1: Social Messaging Apps Businesses are already utilizing private social messaging apps like WhatsApp, WeChat, and Facebook

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