Generating leads and increasing revenue can be difficult and stressful, especially if you don’t have a strategy. However, even with a lead generation strategy, many can be ineffective because of random activities that demand hours of time and a lot of luck for consistent ROI. One consistent problem we see from our clients is how […]
Turn Conversations into Customers – Part 1 Learn More »
As we discussed in part 1 of this series, an impact statement is a tool your sales team should use early in the sales process to get the prospect’s attention by building rapport, trust and establishing credibility. A well-written impact statement does two things: Qualifies the prospect to see if they are a good fit
Impact Statements – A Redefined Approach to Selling – Part 2 Learn More »
Prospects will decide in a matter of seconds if they want to continue to listen to you, so how you start the first sales conversation is important. The fact is, without the first conversation, nothing else can happen. This means your sales team needs to be equipped with a strategy that provides a step-by-step plan
Impact Statements – A Redefined Approach to Selling – Part 1 Learn More »
Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking in the wrong place. Problems at the bottom of the funnel almost always start at the top with poor quality leads, unpredictable lead flow, or
Grow Sales with the Lead Generation “Machine” Learn More »
Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3 Learn More »
Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2 Learn More »
I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1 Learn More »
The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing customers to gain hands-on experience with your product or simply holding an in-person or live-streamed event that conveys your brand’s culture and values, this is
Create a Unique Experience Around Your Brand Learn More »
As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will be increasingly relevant for marketers in 2020. Trend #1: Social Messaging Apps Businesses are already utilizing private social messaging apps like WhatsApp, WeChat, and Facebook
Consumer Relationship Trends for the New Year Learn More »
