Twitter is one of the fastest growing social media platforms in the world. Currently there are 500 million tweets sent out per day from 255 million active users. 78 percent of these users have the Twitter app on their mobile. Is your business using Twitter to its full advantage? Here are 5 ways to improve […]
5 Twitter Practices to Adopt Learn More »
What are Showcase Pages? You might be familiar with LinkedIn’s Products and Services tab. Think of Showcase Pages as an upgrade of this feature. Showcase Pages serve as an extension of your Company Page on LinkedIn. Showcase Pages display specific services or products offered by your company and provide a brief summary to describe each
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The past few months in the media have been all about bringing down individuals to hopeless depths of scandal and humiliation based on their unpopular social beliefs. Online content and social media are playing a significant role in changing how the public views an individual or group, and it’s critical to learn how to effectively
5 Ways to Salvage Your Online Reputation Learn More »
In the eyes of countless fans, the Royal Family is the essence of perfection. Their smiles are dazzling, their outfits are flawless, and their attitudes are genuine and humble. Their positive image, in part, is the result of truly effective marketing. Here are 3 applicable marketing lessons we can all learn from their success: 1.
3 Online Marketing Lessons from Will, Kate & George Learn More »
I can’t believe my internship at Marketing Works is coming to a close! These past three months really flew by. This is the third internship I’ve had, but the first one where I didn’t necessarily feel like an “intern.” The Marketing Works team included me on client projects and I felt I was a true
4 Key Takeaways from My Internship at Marketing Works Learn More »
Hello! My name is Emily Kishler and I’m the new intern at Marketing Works. I graduated from Miami University in December of 2013 with a Bachelor of Arts in Mass Communication. I’m excited to have the opportunity to work with a welcoming and successful community of marketing experts. In addition to learning how to brew
5 Goals for Spring Marketing Internship Learn More »
It is no secret that some industries aren’t exactly thriving right now – the energy industry being one of them, specifically pertaining to oil and gas. Over the past month, gas prices have been on the rise. This is due to the polar vortex, or extreme cold temperatures that we are experiencing, which has increased
4 Ways to Keep Marketing Positive Learn More »
There are so many useful business apps out there that the majority of businesses are leveraging to help complete day-to-day tasks – e.g., HootSuite, Dropbox. Among the many apps that businesses have available today, there are hidden gems that might not catch your eye at first. Have you heard of Perch? It is an app
3 Benefits of Monitoring your Competitor’s Social Media Activity Learn More »
Just about everyone has heard of or been affected by the Target credit card crisis where over 40 million credit card numbers were stolen after hackers installed malware to get into the retail store’s payment system. In doing so, the hackers obtained credit card numbers of consumers who visited Target locations throughout the country. How
6 Ways to Rebuild Reputation with PR after a Crisis Learn More »
It’s hard to believe it’s been six years since the iPhone first came out! The introduction of iPhones into the mobile sphere greatly increased the popularity of mobile devices and continues to do so today. Mobile devices have not only provided more ways for people to communicate with each other, but have provided another outlet
4 Tips for Mobile Friendly Emails Learn More »
