As the marketing industry continues to rapidly evolve, it is important to understand the shift in power from companies to consumers. Today, clients and customers expect companies to adapt according to what their needs are. In order to meet this new demand, companies must engage with their consumers and know what they want through relationship […]
The New Era of Marketing – The Importance of Relationship Marketing Learn More »
There is no doubting the power of social media. At its most basic level, social media connects people with one another and facilitates communication; however the possibilities for social media are endless. Instead of making a phone call we connect with friends on Facebook. Instead of waiting to watch the news we catch the latest
A Successful Social Media Pitch Learn More »
After deciding on a domain name, designing a final layout and many weeks of copy editing, not to mention the hours spent coordinating with the developer, the new company website has been launched. It looks great and flawlessly communicates your message, but do people actually know you have a new site? How can you increase
HOW TO: Promote Your New Website Learn More »
After several grueling rounds of revisions the news release is perfect. Not only does its headline grab the reader’s attention, but the body of the release is strong, flowing seamlessly through the who, what, when, where, why and how of the story. You sit back in your computer chair and sigh with relief—but is your
How To: Optimize Your Online News Release Learn More »
As the year comes to a close, let us take a look back at some of our best blogs of 2010. In a March posting entitled, Protecting Your Company’s Social Media, we discussed the need to be conscious of what is being posted online. Since this information is visible
Why is a work life balance important? One reason: in a study of 46,000 workers, health care costs were 147% higher in workers who were stressed or depressed1. A second reason: several studies now suggest that job-related stress is as great a threat to health as smoking or not exercising2. Unbelievable, right? Well, believe it.
Busyness as Usual Learn More »
As marketers, we know how vital search engine optimization (SEO) is to the success of our business. Don’t leave SEO up to your website developer to accomplish- it’s important for marketers to understand SEO basics as well. So how do you find out how well your website is doing? One of our favorite tools is
How to Master SEO…Even if You’re Not a Pro Learn More »
