After several grueling rounds of revisions the news release is perfect. Not only does its headline grab the reader’s attention, but the body of the release is strong, flowing seamlessly through the who, what, when, where, why and how of the story. You sit back in your computer chair and sigh with relief—but is your […]
How To: Optimize Your Online News Release Learn More »
As the year comes to a close, let us take a look back at some of our best blogs of 2010. In a March posting entitled, Protecting Your Company’s Social Media, we discussed the need to be conscious of what is being posted online. Since this information is visible
Why is a work life balance important? One reason: in a study of 46,000 workers, health care costs were 147% higher in workers who were stressed or depressed1. A second reason: several studies now suggest that job-related stress is as great a threat to health as smoking or not exercising2. Unbelievable, right? Well, believe it.
Busyness as Usual Learn More »
As marketers, we know how vital search engine optimization (SEO) is to the success of our business. Don’t leave SEO up to your website developer to accomplish- it’s important for marketers to understand SEO basics as well. So how do you find out how well your website is doing? One of our favorite tools is
How to Master SEO…Even if You’re Not a Pro Learn More »
