Category: Marketing Tips
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Utica Shale Congress 2012 in Columbus
Heard the buzz about Utica Shale? As connectors and advocates for economic development, we’re passionate about sharing information and resources that may play a role in moving organizations forward. If…
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Judging a Book by Its Cover: Why Professional Appearance Matters for Your Business
Thirty seconds. That is how long it takes for someone to form a first impression about you. Chances are, it’s before you say hello, introduce yourself or even begin the…
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Voila! The Importance of Editing
A typo or grammatical error can greatly devalue the professionalism of a brand. Who can forget the media fiasco around Old Navy’s misspelled t-shirt? Discussion and commentary blanketed the social…
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Would your customers wear Mouse Ears? Where to focus your efforts to boost customer loyalty.
Having just returned from the Happiest Place on Earth, I’m left marveling at the Disney Empire. The brand is a powerhouse. Some (parents of children 12 and under) might even…
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Twitter, a foreign language? Translation for the new Twitter user.
With Twitter users growing at a massive rate and moving from 200 million to 300 million accounts in a matter of months, it seems that the Twitter domain is taking…
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Just Google It.
Google. A decade ago it didn’t exist. In 2006 it was added to the Oxford English Dictionary. Now, it is holds a top spot as one of the most recognizable…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
