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Category: Marketing Tips

  • 5 must-haves in your communications strategy

    Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play…

  • Checklist to ensure your website is complete

    Website Checklist A checklist to ensure your website is complete You may not realize, but a lot goes in to creating or refurbishing a website. Not only do you want…

  • What does your tagline say about your culture?

    I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment.  New…

  • Tips for Achieving Successful Content Strategy

    More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a…

  • 6 Must-Have Apps for your Smartphone

    Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and…

  • Slang and Filler Words to Avoid in Business Conversations

    Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or…

  • By , President, Marketing Works

    Is Your Organization Ready for the Unexpected?

    None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its…

  • Four Proofing Pointers for Producing Flawless Copy

    Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could…

  • Optimizing PowerPoint: An untapped resource

    If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as…

  • 4 Social Media Marketing Dont’s For Businesses

    It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential…

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