Marketing Tips

Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three)

Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of a nation. They sound crazy, but these are some of the true and outrageous lessons that major companies have had to learn from failed attempts […]

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Company culture: What’s your icon?

Marketing Tips / By Mworks740

Every company has a logo. But how many organizations have an icon that represents what it stands for? In my work helping companies articulate their culture, we often “personify” the company, using its personality and values to create a snapshot of who the company would be if it were a person. It is given a

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Visualizing Quantitative Data: A lesson in identifying untapped insight

Marketing Tips / By Mworks740

Each week at Marketing Works, we try and feature a presentation at our staff meetings. This may be from a fellow worker, vendor or anyone that seems relevant to our development as a company. Last Monday it was my turn to present and I chose a topic related to a recent project. At the beginning

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Learn the Art of Networking and What PRSA Offers to New Pros

Marketing Tips, Marketing Works News / By Mworks740

Next Thursday (March 29), Marketing Works’ President, Brenda Stier-Anstine, will be presenting at the Columbus PRSA New Pros’ first open workshop at Camelot Cellars in the Short North. She will be sharing advice and tips to help make the most out of networking events. Do you know the proper placement of your nametag, successful conversation

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Twitter Retweet Best Practices in Four Easy Steps

Marketing Tips / By Melissa H.

RT @HubSpot- great article on how to retweet correctly (insert link here). There are lots of informative tweets on Twitter these days that we want to share with our followers. But, there is a right way and a wrong way to retweet. I know that retweet icon makes it quick and easy to retweet something,

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Utica Shale Congress 2012 in Columbus

Marketing Tips, Marketing Works News / By admin

Heard the buzz about Utica Shale? As connectors and advocates for economic development, we’re passionate about sharing information and resources that may play a role in moving organizations forward. If you follow the news, the emergence of the Utica Shale boom, is one of the most exciting and potentially profitable opportunities to hit the mid-west

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Writing Content? Use Super Bowl Ads as Inspiration.

Marketing Tips / By Bill Kiefaber

The Super Bowl. That special time of year when Americans gather around their televisions to watch commercials. Oh yeah, and we tune in for a little football too! It seems that each year anticipation for the big game becomes more focused on what advertisers will pull out of their creative bag of tricks than the

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Judging a Book by Its Cover: Why Professional Appearance Matters for Your Business

Marketing Tips / By Mworks740

Thirty seconds. That is how long it takes for someone to form a first impression about you. Chances are, it’s before you say hello, introduce yourself or even begin the (oh so important) elevator speech. Social psychologists have determined that within that first 30 seconds, someone new takes in your personal appearance – wardrobe, grooming

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Make the Rebranding Process Easier

Marketing Tips / By Mworks740

Consistency is important when going through branding or rebranding exercises. To ensure the highest level of visibility for your company or client, you need to have a steady presence across all web channels. With the popularity of social media it can be difficult to secure your company’s desired username. Before making any fundamental naming decisions

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Voila! The Importance of Editing

Marketing Tips / By admin

A typo or grammatical error can greatly devalue the professionalism of a brand. Who can forget the media fiasco around Old Navy’s misspelled t-shirt? Discussion and commentary blanketed the social space for days, calling out the missing apostrophe. More recently on a popular design blog the classic explanation “Voila!” was spelled phonetically as “Wala!” Although

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