Category: Marketing Tips
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Company Culture and Sustainability – The Cause and Effect
Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may…
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Design-Build Saves You Time and Money. But Can You Say it?
Whether it’s building a gas processing plant, interstate highway or bridge, water pump station or running miles of above ground or sub aqueous pipeline and cable, having a single partner…
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The Strategic Marketing Approach
Know Your Client’s Business The importance of a strategic approach when it comes to marketing makes the difference between being just another person/company in the crowd and truly setting your…
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A Very Marketing Works Holiday
At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and…
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98% of a CEO’s Job is Public Relations: PR for the nonprofit executive
Last Friday, Brenda and Arielle were fortunate enough to be invited by the United Way of Delaware County to participate in a Nonprofit Executive Institute. The two-day event (held at…
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Holiday Gift Guide for PR and Marketing Pros
Are you struggling to find a relatable gift for the PR/marketing pro in your life? It’s true; we can be difficult at times! Either we don’t have a moment to…
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Finding Your Organizational Identity
Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
