Marketing Tips

98% of a CEO’s Job is Public Relations: PR for the nonprofit executive

Marketing Tips, Marketing Works News / By Mworks740

Last Friday, Brenda and Arielle were fortunate enough to be invited by the United Way of Delaware County to participate in a Nonprofit Executive Institute. The two-day event (held at the beautiful Delaware Campus of Columbus State Community College) offered a variety of workshops geared towards nonprofit leadership, board members and non-profit organization advisors. Those attending […]

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Holiday Gift Guide for PR and Marketing Pros

Marketing Tips / By Mworks740

Are you struggling to find a relatable gift for the PR/marketing pro in your life? It’s true; we can be difficult at times! Either we don’t have a moment to stop and write a wish list, or we overpopulated our Pinterst boards with “must have” items. This year we’ll make it easy. Here is a

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Finding Your Organizational Identity

BrandAlignment Marketers, Company Culture, Marketing Tips / By Mworks740

Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good

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Google Knowledge Graph—The NextGen of Online Search

Marketing Tips, Marketing Works News / By Melissa H.

In today’s fast-paced, technology-rich world, we find ourselves less willing to wait on well, just about anything. And, Google recognizes and understands our sense of urgency so they have taken our search capabilities to the next level with the creation of the Knowledge Graph. Launched in May 2012, the Knowledge Graph takes the concept of

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5 must-haves in your communications strategy

Marketing Tips / By Mworks740

Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play a big role on how all these groups perceive you. How you prepare for the unknown and take proactive steps to ensure you are ready

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Checklist to ensure your website is complete

Marketing Tips / By Mworks740

Website Checklist A checklist to ensure your website is complete You may not realize, but a lot goes in to creating or refurbishing a website. Not only do you want to have a visually appealing site, you want people to be able to find you, and when they do find you, you want them to

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What does your tagline say about your culture?

BrandAlignment Marketers, Company Culture, Marketing Tips / By Mworks740

I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New ads show businessmen driving Beemers, singing on their way to a meeting. What does this have to do with motivating employees, living its values, or

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Tips for Achieving Successful Content Strategy

Marketing Tips / By Melissa H.

More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a content calendar, they don’t have the in-house resources to create and manage this calendar, or both. The consequence results in last minute scrambling to put

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6 Must-Have Apps for your Smartphone

Marketing Tips / By Mworks740

Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and now, about 45% of U.S. cell phone users carry a smartphone around in their pocket, basically a mini computer. With the smartphone comes the wonderful

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Slang and Filler Words to Avoid in Business Conversations

Marketing Tips / By Mworks740

Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or filler words can distract and annoy your audience. More importantly, these words can erode your audience’s confidence in what you have to offer. Avoid the

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