Marketing Tips

The power of the infographic: How to harness your data and make it work

Your company’s data is gold. It can validate your work, indicate success and failure, and help predict future trends. But it doesn’t just have to live in Excel spread sheets. In fact, it can work for you in more ways than one if it’s harnessed in the right way. Enter infographics—they come in all different

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Connect with Confidence: Market Yourself Better through LinkedIn

Last night, as I was browsing my own LinkedIn page, I couldn’t help but think, “I wish I had known this sooner!” It seems that LinkedIn has the potential for endless opportunity. It’s all about who you know these days and on LinkedIn, the world is at your fingertips.  All you have to do is

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Now Hiring: Internship

Seeking Recent College Graduate for Internship Marketing Works, Inc. (www.marketingworks360.com), a Worthington-based B2B strategic communications firm, is currently seeking recent college graduates interested in gaining professional experience through an internship. The qualified candidate is a recent college graduate who meets the following criteria: – A journalism, communication, marketing, public relations or related major – Availability

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4 Things to Keep in Mind When Considering Marketing Automation

A common misconception regarding Marketing Automation is to assume it will fix all of your marketing problems. In reality, Marketing Automation is a tactic that allows you to determine when and how to reach your audience. Marketing Automation requires strategic planning in order to successfully engage your audience. Before deciding to commit to using Marketing Automation,

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