Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. Why don’t more marketers take what works in one industry and apply it to another? We’re going to show you how to apply three B2C […]
3 Ways B2B Can Apply B2C Principles Learn More »
We stated in our last blog about the importance of social listening. What better way to segue this topic than focusing on what everyone’s talking about–Facebook’s ‘dislike button’ speculation? If you’re not sure what we’re talking about, we’ll catch you up: Recently, Facebook has been considering adding a ‘dislike button’ on business pages. Many reports
Facebook’s Dislike Option: Thumbs-up or Thumbs-down? Learn More »
Here at Marketing Works, enriching our own marketing knowledge and expertise is something we value. We’d like to think we know everything about social media, but because it’s constantly growing and ever-changing it’s challenging to stay ahead of the game. With this being said, our team had the opportunity to sit in on Alistair Wheate’s
The LOGICal Way to Approach Social Learn More »
Successful events, as with any other successful business activity, should come from a well thought out goal. Yes, even our events have strategy behind them because we’ve learned the more thought put behind them, the more successful the event. Our event planning sequence is GOST: Goal, Objectives, Strategy and Tactics. Figuring out the best way
GOST: Event Planning the Marketing Works Way Learn More »
Marketing Works founder and CEO, Brenda Stier-Anstine, is respected for her natural ability to connect, influence and lead. A frequent guest presenter and spokesperson, she’s at ease on and off the stage. I sat down to chat with her about public speaking in the B2B sphere. What should B2B companies know about public speaking? It’s
A Small Business CEO’s Take on B2B Public Speaking Learn More »
The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both parties are on the same page. Recent data shows that brands and consumers are pages apart, if not in completely different books. This scary reality
Mapping the Customer Journey Learn More »
Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and
Essential Concepts for Social Media Strategy: Part 2 Learn More »
By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:
Essential Concepts for Social Media Strategy: Part 1 Learn More »
The summer solstice has arrived and it’s officially summer! Amongst the common pastimes for the season is summer reading. But what should you read this year? The Marketing Works leadership team is here to help you by recommending some of their favorite books. So, find a nice park or hop onto your favorite couch and
5 Summer Reading Ideas for Communicators Learn More »
Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is search engine optimization (SEO), the process of maximizing website visitors by increasing the site’s ranking in search engine results. The thing about SEO is that
6 Simple SEO Tips Learn More »
