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Category: Marketing Tips

  • What is Strategy?

    Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what…

  • 3 Social Media Trends to Look for in 2016

    Social media is a beast that never sleeps. It was a constantly changing market in 2015 and 2016 will likely shape up the same way. So how will the social…

  • Healthcare Meeting of the Minds: A Forum for Healthcare Executives

    With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture.  For now, compliance with government regulations is the priority, but consumerism…

  • 3 Ways B2B Can Apply B2C Principles

    Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences.…

  • Facebook’s Dislike Option: Thumbs-up or Thumbs-down?

    We stated in our last blog about the importance of social listening. What better way to segue this topic than focusing on what everyone’s talking about–Facebook’s ‘dislike button’ speculation? If…

  • The LOGICal Way to Approach Social

    Here at Marketing Works, enriching our own marketing knowledge and expertise is something we value. We’d like to think we know everything about social media, but because it’s constantly growing…

  • GOST: Event Planning the Marketing Works Way

    Successful events, as with any other successful business activity, should come from a well thought out goal. Yes, even our events have strategy behind them because we’ve learned the more…

  • A Small Business CEO’s Take on B2B Public Speaking

    Marketing Works founder and CEO, Brenda Stier-Anstine, is respected for her natural ability to connect, influence and lead. A frequent guest presenter and spokesperson, she’s at ease on and off…

  • Mapping the Customer Journey

    The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both…

  • Essential Concepts for Social Media Strategy: Part 2

    Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the…

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