Successful events, as with any other successful business activity, should come from a well thought out goal. Yes, even our events have strategy behind them because we’ve learned the more thought put behind them, the more successful the event. Our event planning sequence is GOST: Goal, Objectives, Strategy and Tactics. Figuring out the best way […]
GOST: Event Planning the Marketing Works Way Learn More »
Marketing Works founder and CEO, Brenda Stier-Anstine, is respected for her natural ability to connect, influence and lead. A frequent guest presenter and spokesperson, she’s at ease on and off the stage. I sat down to chat with her about public speaking in the B2B sphere. What should B2B companies know about public speaking? It’s
A Small Business CEO’s Take on B2B Public Speaking Learn More »
The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both parties are on the same page. Recent data shows that brands and consumers are pages apart, if not in completely different books. This scary reality
Mapping the Customer Journey Learn More »
Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and
Essential Concepts for Social Media Strategy: Part 2 Learn More »
By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:
Essential Concepts for Social Media Strategy: Part 1 Learn More »
The summer solstice has arrived and it’s officially summer! Amongst the common pastimes for the season is summer reading. But what should you read this year? The Marketing Works leadership team is here to help you by recommending some of their favorite books. So, find a nice park or hop onto your favorite couch and
5 Summer Reading Ideas for Communicators Learn More »
Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is search engine optimization (SEO), the process of maximizing website visitors by increasing the site’s ranking in search engine results. The thing about SEO is that
6 Simple SEO Tips Learn More »
If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red and Yellow M&M’s are instantly recognizable characters that live in the realm of business-to-consumer marketing. Now, if you were asked to name 10 characters in
A Place for Characters in B2B Marketing Learn More »
A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for marketing professionals, it is imperative to create eye-catching graphics that engage the viewer. This blog post features the top resources for creating graphics and modifying
7 Photo Editing Resources For Your Visual Marketing Learn More »
Have you ever walked into a networking event feeling incredibly awkward and thought, “Wow, I wish someone at Marketing Works would write a blog post featuring tips for my next networking event?” Well, this is your lucky day. Grab your business cards, prep your elevator speech and buckle up, because you’re on the fast track
15 Tips For Your Next Networking Event Learn More »
