Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack thereof) or feeling like you’ve tried everything, but nothing is working. During our Meeting of the Minds (MOM) event on December 13 held at The […]
Meeting of the Minds: Getting a Grip on Your Business Learn More »
How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds
Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity to attend Advanced Exhibiting Workshop: Trends & Challenges, hosted by Skyline Exhibits. This lunch and learn discussed trends and barriers companies face when exhibiting at
Exhibiting and Trade Shows: Trends and Challenges Learn More »
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically
Insights Impacting the Way B-to-B Companies Market and Sell Products and Services Learn More »
Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year, have you had opportunities to learn and grow? If you and your fellow associates cannot answer these questions in a positive manner, it’s worth giving
Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results Learn More »
If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your social channels work for you and your company. In our last Meeting of the Minds event held on July 20, we discussed techniques on leveraging
Meeting of the Minds: Leveraging LinkedIn to Grow Your Business Learn More »
On any given day Google receives 3.5 billion search requests; in a year, 1.2 trillion. Does your business capitalize on this by standing out as a potential source for information and knowledge? In today’s information-driven society, your knowledge and expertise could be the one thing separating you from your competitors. Our latest white paper, Turn
Turn Your Expertise into a Business Asset with Knowledge Marketing Learn More »
In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses were on at least one social network. However, you don’t just want to jump on any and all social media channels. You need to have
5 Advantages of Using a Social Media Content Calendar Learn More »
So you have happy clients, now what? If you haven’t been capturing their endorsements, you should start. Client testimonials are one of the most powerful tools for building brand credibility and converting leads. And with 79% of all internet traffic expected to be made up of video content by 2018, video testimonials are more
4 Powerful Benefits of Testimonial Videos Learn More »
Don’t blink. You might miss the next big social media update. In the last couple of weeks three of the big social platforms have all announced major updates. What do these updates mean to marketers? Let’s take a look. Facebook Reactions The most widely-noted of the updates, Facebook Reactions complements the classic “like” button
3 New Social Media Features and What They Mean to Marketers Learn More »
