Category: Marketing Tips

  • Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

    I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business…

  • How to Maximize SEO in Zendesk

    Zendesk, a customer service company aimed at improving customer relationships with businesses, allows you to interact with customers by any channel they prefer (e.g., phone, chat, email, social, etc.). In…

  • Progressive Thinking: The Secret Sauce to Surviving a Recession

    During a time of recession, companies are faced with making tough decisions, including where and how to cut costs. But, as we discussed in last week’s blog, investing in growth-related…

  • Create a Unique Experience Around Your Brand

    The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing…

  • Find Success in 2020 by Thinking Long-Term

    As a follow-up to our last blog, Consumer Relationship Trends for the New Year, Marketing Works is bringing you an in-depth look at another trend: kick the bad habit of…

  • Consumer Relationship Trends for the New Year

    As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will…

  • Expertise, Education & Entertainment

    Over the past several years, podcasts have quickly picked up steam and became a daily listen for millions of people around the world.  Podcasts are digital audio that is available…

  • New Addition to the Marketing Works Team

    Creative, curious, proactive and results-driven are just a few words that describe me. My name is Kelly Scheer and I am Marketing Works’ newest Senior Account Manager.  I have always…

  • Three Ways to Drive Business Growth

    Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue…

  • The Customer Journey, the Big Idea & the Role of Content

    How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers…

Can we buy you a coffee and hear your story?

We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.