Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages and is an integral part of online marketing and website development. By implementing SEO practices, businesses can increase their online presence, attract organic traffic, and ultimately boost their brand awareness […]
Understanding the ins and outs of SEO Learn More »
In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model (Universal Analytics) to an event-based model (GA4), represents a significant update and evolution of the popular web analytics platform. This mandatory transition means that instead
Navigating the GA4 transition. Are you ready? Learn More »
I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the last several weeks I have accepted a connection request and received a message immediately – trying to sell me something. No attempt was made to
LinkedIn is an Asset Learn More »
According to the US Small Business Administration, only 50% of the businesses started in the U.S. survive more than five years. The SBA goes on to say that a lack of capital is seldom the reason for failure. Rather they say small businesses fail because they don’t have a plan for attracting new customers or
Small Business Failure and Some Thoughts to Avoid It Learn More »
Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things and provided better options to manage connecting with interested buyers. And one very effective way is LinkedIn. With LinkedIn you can even combine old methods
Best Sales Tool for the Insurance Industry Learn More »
As I spoke with the owner of a small engineering firm yesterday, he talked about how surprises keep popping up in many of his meetings with prospects. “I feel as if I’m giving free consulting and getting nowhere closer to a contract,” he said. “I’m not even sure this is a qualified prospect. I feel
Up Front Contracts Learn More »
I read a Harvard Business Review article awhile back that emphasized that as salespeople we must sell ourselves first, our company second, and only then have we earned the right to present our product. After several tests of this approach – I believe it wholeheartedly! Prospects want to know who to trust. A salesperson’s ability
The salesperson is the biggest differentiator in a competitive market. Learn More »
Cold calling is a key component of a company’s sales cadence, but the success rate of it is less than 3%. After seeing that statistic, your first question might be “Does cold calling still work?” The answer? It all depends on you, and how effectively you are approaching the prospect and the call. What is
Does cold calling still work? Learn More »
Since the beginning of the pandemic, selling has become harder and harder! With the shift to more online interactions, buyers have become extremely comfortable with doing their own research and involving sales professionals much later in the buying cycle. This means that what made the salesperson valuable in the past no longer exists. Further, the
Why Prospecting is Essential to Successful Selling Learn More »
We are excited to be hosting a session of our Welcome to LinkedIn Marketing: A Simpler Way to Prospect course on Wednesday, May 11 at 9:00 AM. During the three-hour session, we will be reviewing the following with you: Targeting: define, find and reach your ideal clients through LinkedIn Nurturing: build trust and report through LinkedIn Marketing
LinkedIn Selling Class Learn More »
