If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red and Yellow M&M’s are instantly recognizable characters that live in the realm of business-to-consumer marketing. Now, if you were asked to name 10 characters in […]
A Place for Characters in B2B Marketing Learn More »
A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for marketing professionals, it is imperative to create eye-catching graphics that engage the viewer. This blog post features the top resources for creating graphics and modifying
7 Photo Editing Resources For Your Visual Marketing Learn More »
Have you ever walked into a networking event feeling incredibly awkward and thought, “Wow, I wish someone at Marketing Works would write a blog post featuring tips for my next networking event?” Well, this is your lucky day. Grab your business cards, prep your elevator speech and buckle up, because you’re on the fast track
15 Tips For Your Next Networking Event Learn More »
As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an organization build a strong brand, establish itself as a thought leader in the industry, increase SEO rankings and ultimately, generate leads. But, with all the
Top Social Media Channels for the B2B Marketer Learn More »
A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand that it CAN happen to you. And there are positive and negative ways to handle a crisis situation. While we highly recommend that every organization
Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication Learn More »
Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining research, best practices and strategic thinking to build a clearly defined approach based on your definition of success. We invite you the opportunity to see
MW-360 Pulse: Your Path to a Better Strategy Learn More »
Last week, our prioritization blog focused on the Hoshin Star Technique. To recap, this method allows you to compare each of your tasks head-to-head with one another in order to determine which task is the most important. To read the Hoshin Star Technique Blog post, click here. This blog post will focus on the ‘4-Square’
Prioritizing Your Work: The 4-Square Method Learn More »
In the fast-paced world of marketing, it is integral to stay on top of the projects and tasks at hand. Many professionals create to-do lists in an effort to organize the madness, but having a huge inventory of tasks to complete can often increase stress levels. There are many methods of prioritization, but not all
Prioritizing Your Work: The Hoshin Star Technique Learn More »
Do you find yourself filling gaps in your presentations with filler-words? Maybe you catch yourself using “um” and “uh” to stop the silence, or completing a thought with “you know?” If this sounds familiar, then this 6-step process is for you! How you speak is a huge component of the impression you make on others,
Become Well-Spoken in 6 Easy Steps Learn More »
Your company’s data is gold. It can validate your work, indicate success and failure, and help predict future trends. But it doesn’t just have to live in Excel spread sheets. In fact, it can work for you in more ways than one if it’s harnessed in the right way. Enter infographics—they come in all different
The power of the infographic: How to harness your data and make it work Learn More »
