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Category: Marketing Tips

  • Essential Concepts for Social Media Strategy: Part 1

    By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The…

  • 5 Summer Reading Ideas for Communicators

    The summer solstice has arrived and it’s officially summer! Amongst the common pastimes for the season is summer reading. But what should you read this year? The Marketing Works leadership…

  • 6 Simple SEO Tips

    Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is…

  • A Place for Characters in B2B Marketing

    If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red…

  • 7 Photo Editing Resources For Your Visual Marketing

    A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for…

  • 15 Tips For Your Next Networking Event

    Have you ever walked into a networking event feeling incredibly awkward and thought, “Wow, I wish someone at Marketing Works would write a blog post featuring tips for my next…

  • Top Social Media Channels for the B2B Marketer

    As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an…

  • Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication

    A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand…

  • MW-360 Pulse: Your Path to a Better Strategy

    Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining…

  • Prioritizing Your Work: The 4-Square Method

    Last week, our prioritization blog focused on the Hoshin Star Technique. To recap, this method allows you to compare each of your tasks head-to-head with one another in order to…

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