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Category: Marketing Tips

  • The Power of the Infographic

    Let’s face it. Infographics are everywhere! There’s been an emergence of infographics on social media, magazine websites and online news sites, just to name a few. With roughly 65% of…

  • Understanding Keywords Can Increase Your SEO

        Last week, Mark Scholl, founder and Managing Partner of EnginePoint, visited Marketing Works. EnginePoint is a marketing firm located right here in Columbus that specializes in studying how…

  • Business Wire Chat with Serena Ehrlich

    On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and…

  • What Do Your Words Say About You?

      Have you ever wondered if you’re over or underusing certain words in your written communication such as blogs, newsletters, website, etc.? Try using Wordle, it’s a free, easy-to-use service…

  • By , President, Marketing Works

    Google Analytics 101

    Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you…

  • Vine vs. Instagram Video: Using the Right Mobile Platform to Market Your Business

    With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used…

  • 4 Reasons Effective Communication is a Highly Marketable Skill

    Communication is everywhere. Whenever you’re working with others, every interaction is a form of communication. Whether you’re presenting an idea, asking a question, sharing a Tweet or sending an email,…

  • 4 Tips for Cutting through the Social Media Clutter

    The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation…

  • 4 Ways Your Business Can Benefit From Using Tumblr

    While Facebook and Twitter rely heavily on the timing and frequency of posts, Tumblr flourishes on a constant stream of images. Tumblr is a blogging community that revolves around media…

  • By , President, Marketing Works

    Valuable Business Lessons my Daddy Taught Me

    There is a special kind of bond that exists between most fathers and daughters. I’ll admit, I’m no exception as I’m the quintessential daddy’s little girl. There are many reasons…

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