CAP2

We’re ESFJ!

Your company has a personality. Say, what? It’s true! Every organization has a preferred way they tend to focus, collect information, make decisions and work – all of the components needed to determine a personality. Sandy Fekete, CEO of Marketing Works, developed Companies Are People, Too (CAP2), an assessment that measures a company’s personality traits and […]

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Part 1: Behaviors Can Be Seen – Beliefs Can’t

Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can be seen – beliefs can’t. This is most apparent in the behaviors of a company’s leadership, which everyone inside and outside the organization sees and

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What does your tagline say about your culture?

I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment.  New ads show businessmen driving Beemers, singing on their way to a meeting.  What does this have to do with motivating employees, living its values, or

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