What does your tagline say about your culture?
Posted by Mworks740 • October 4, 2012
I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New ads show businessmen driving Beemers, singing on their way to a meeting. What does this have to do with motivating employees, living its values, or… Read More
6 Must-Have Apps for your Smartphone
Posted by Mworks740 • August 27, 2012
Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and now, about 45% of U.S. cell phone users carry a smartphone around in their pocket, basically a mini computer. With the smartphone comes the wonderful… Read More
Let Your Company Culture Inspire Your Brand
Posted by Mworks740 • June 14, 2012
Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand. Put in human terms, we learned that in organizations, as in life, beauty is only skin deep; it’s what’s on the inside that counts. It was the best… Read More
Company culture: What’s your icon?
Posted by Mworks740 • April 11, 2012
Every company has a logo. But how many organizations have an icon that represents what it stands for? In my work helping companies articulate their culture, we often “personify” the company, using its personality and values to create a snapshot of who the company would be if it were a person. It is given a… Read More