Your company has a personality. Say, what? It’s true! Every organization has a preferred way they tend to focus, collect information, make decisions and work – all of the components needed to determine a personality. Sandy Fekete, CEO of Marketing Works, developed Companies Are People, Too (CAP2), an assessment that measures a company’s personality traits and […]
You don’t have to be ambidextrous to be able to write with either hand. Most people can do it. But using your dominant hand is definitely more productive. Try this simple exercise: with writing instrument in your dominant hand, sign your name. Now, switch hands and sign your name with your other hand. “It felt
5 Ways Personality Tests Help You Get the Most Out of Your Team Learn More »
The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes we select – and how we wear them. And because it’s where employees spend so much time, it has a huge affect on morale. Yesterday
Your company can build your culture into your office, literally Learn More »
Because it was part of the culture of my family of origin, I believe children should be seen and not heard. That value (respect) drove my behavior as a child, especially in the company of adults. This very basic example of behaviors modeling beliefs can be extended to corporate America where I believe values should
Part 2: Behaviors Can Be Seen – Beliefs Can’t Learn More »
Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can be seen – beliefs can’t. This is most apparent in the behaviors of a company’s leadership, which everyone inside and outside the organization sees and
Part 1: Behaviors Can Be Seen – Beliefs Can’t Learn More »
Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may see significant gains in the short term without addressing culture, but in time, these businesses are like a house with no foundation. It will crumble.
Company Culture and Sustainability – The Cause and Effect Learn More »
How does a restaurant earn AAA four stars for 16 consecutive years? The Refectory is the most award-winning restaurant in Columbus and has received Zagat, DiRoNa and Wine Spectator Awards, along with Five Stars from both Columbus Monthly and Columbus Dispatch. Housed in a former church, it is known for its ambiance, excellent food, massive
Guiding Decisions and Behaviors – The Refectory and Company Culture Learn More »
At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and enjoy our holiday wishes for you. Happy Holidays, The Marketing Works Team
A Very Marketing Works Holiday Learn More »
Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good
Finding Your Organizational Identity Learn More »
I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New ads show businessmen driving Beemers, singing on their way to a meeting. What does this have to do with motivating employees, living its values, or
What does your tagline say about your culture? Learn More »
