Tag: company culture
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What does your tagline say about your culture?
I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New…
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Connect with Employees to Connect with Customers
“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand…
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Let Your Company Culture Inspire Your Brand
Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand. Put in human…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
