Creating a Business That Can Run Without Me

Posted by Bill Kiefaber • June 27, 2020

I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared strategies and proven techniques to increase profitability, make a team more effective and get a grip on time management. I really enjoyed the workshop and I took… Read More

What’s a Super Bowl Without the Commercials?

Posted by Mworks740 • February 9, 2017

Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and to watch some football too! This is the one day of the year commercials are something we can’t wait to watch, instead of fast forwarding… Read More

We’re ESFJ!

Posted by Mworks740 • August 31, 2016

Your company has a personality. Say, what? It’s true! Every organization has a preferred way they tend to focus, collect information, make decisions and work – all of the components needed to determine a personality. Sandy Fekete, CEO of Marketing Works, developed Companies Are People, Too (CAP2), an assessment that measures a company’s personality traits and… Read More

Becoming a Professional EOS Implementer

Posted by Mworks740 • August 4, 2016

EOS creator and author Gino Wickman and Sandy Fekete, Professional EOS Implementer At Marketing Works, we have been using EOS (The Entrepreneurial Operating System) since 2014 and it has transformed the way we run our business.  The process I’m referring to is captured in the book, Traction: Get a Grip on Your Business. We have… Read More

People Come And Go, But Culture Is Enduring

Posted by Melissa H. • June 5, 2015

12 weeks ago, I received two important phone calls within 24 hours. The first call was a full-time job offer at a logistics firm in Columbus; the second, an offer to be the Spring Marketing Communications intern at Marketing Works. A few days ago, I was asked what made me choose the temporary internship over… Read More

Marketing Works Team Member Spotlight: Lauren H.

Posted by Mworks740 • June 2, 2015

A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing communications world has benefited immensely. From The Ohio State University, to Ecuador, to Southern California, and back to Columbus, Lauren has accumulated a vast array… Read More

10 Things You Might Not Know About Bill Kiefaber

Posted by Melissa H. • May 27, 2015

Several months ago, Bill Kiefaber was announced as the newest partner of Marketing Works, adding a brilliant marketing mind to the Marketing Works leadership team. Throughout my time knowing Bill, he has always been the utmost professional, providing the MW team and clients with incredible counsel and support.  It wasn’t until several weeks ago that… Read More

The Halfway Point of My Marketing Works Journey

Posted by Melissa H. • May 12, 2015

2 score and 17 days ago, I embarked on my journey aboard the S.S. Marketing Works, and I am currently a little over halfway through my voyage. I have only been here 7 weeks and I’ve already conquered a mechanical bull (picture at right), attended my first wedding shower, and learned how to make a fantastic… Read More

Marketing Works Team Spotlight: Alexandra C.

Posted by Melissa H. • March 27, 2015

Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and… Read More