6 Things Marketing Works is Thankful For

Posted by Mworks740 • November 25, 2013

Whether you love or hate the holiday season, the ads, events and decorations pretty much make it unavoidable. Here at Marketing Works we’re big fans of this time of year, if for any reason it gives us a good excuse to snack on those seasonal goodies we love to enjoy during the holidays. And in… Read More


Marketing Culture, Inside and Out

Posted by Mworks740 • August 15, 2013

If you’re interested in finding new ways to tell your company’s story, a video on company culture can be a fun way to project your company environment in a way that you can easily control. It allows recruiters to learn what it’s like to work in your company and potential prospects to get a stronger… Read More


One Team. One Goal. — Marketing Works’ Motivational Morale

Posted by Mworks740 • July 22, 2013

Motivation is a vital element to boosting a team member’s work ethic. However,  it’s often easy to lose track of your employees’ motivation unless you pay close attention. So why not guarantee setting your team’s motivational drive high by helping each member set goals? And not just your goals, I’m talking about goals your team… Read More


3 Employee Engagement Tips to Boost Morale in the Workplace

Posted by Mworks740 • July 11, 2013

According to Gallup, only 30 percent of the U.S. workforce is engaged in their work. What does this mean for your employee morale? Less productivity, less motivation and less satisfaction for employees. When your workforce lacks these fundamentals for producing good work, your company lacks – well, talent. Creating an inviting culture that engages your… Read More


How to Discover Our True Core Values

Posted by Mworks740 • June 25, 2013

It’s no secret that core values are an integral part of each organization’s culture.  When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we stand for and believe in. We are followers of Jim Collins’ work, and his belief that core values should never change. Operating practices and cultural norms,… Read More


Branding your Culture: How cross promoting with like-minded companies can double your customer base

Posted by Mworks740 • June 12, 2013

Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In an effort to spark promotion and community engagement, Jeni’s formed a clever partnership with Homage, Columbus-based creators of the nostalgia-loving t-shirts. Both Columbus-based companies embody… Read More


Your company can build your culture into your office, literally

Posted by Mworks740 • April 26, 2013

The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes we select – and how we wear them. And because it’s where employees spend so much time, it has a huge affect on morale. Yesterday… Read More


Is Southwest’s famous culture in jeopardy?

Posted by Mworks740 • April 5, 2013

Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’ This ad is very different from the Southwest ads I am accustomed to seeing. It feels like a brand shift to me. The sense of… Read More


Part 2: Behaviors Can Be Seen – Beliefs Can’t

Posted by Mworks740 • March 15, 2013

Because it was part of the culture of my family of origin, I believe children should be seen and not heard.  That value (respect) drove my behavior as a child, especially in the company of adults.  This very basic example of behaviors modeling beliefs can be extended to corporate America where I believe values should… Read More