Tag: company culture
-
One Team. One Goal. — Marketing Works’ Motivational Morale
Motivation is a vital element to boosting a team member’s work ethic. However, it’s often easy to lose track of your employees’ motivation unless you pay close attention. So why…
-
3 Employee Engagement Tips to Boost Morale in the Workplace
According to Gallup, only 30 percent of the U.S. workforce is engaged in their work. What does this mean for your employee morale? Less productivity, less motivation and less satisfaction…
-
How to Discover Our True Core Values
It’s no secret that core values are an integral part of each organization’s culture. When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we…
-
Branding your Culture: How cross promoting with like-minded companies can double your customer base
Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In…
-
Your company can build your culture into your office, literally
The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes…
-
Is Southwest’s famous culture in jeopardy?
Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’…
-
Part 2: Behaviors Can Be Seen – Beliefs Can’t
Because it was part of the culture of my family of origin, I believe children should be seen and not heard. That value (respect) drove my behavior as a child,…
-
Part 1: Behaviors Can Be Seen – Beliefs Can’t
Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can…
-
Company Culture and Sustainability – The Cause and Effect
Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

