Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication

Posted by Melissa H. • May 1, 2015

A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand that it CAN happen to you. And there are positive and negative ways to handle a crisis situation. While we highly recommend that every organization… Read More

What Happens When Your Twitter Chat Turns Sour? 3 Crisis Communications Tips

Posted by Mworks740 • November 18, 2013

Twitter chats are a great way for a brand to engage with their audience. However, a recent Twitter chat from JPMorgan Chase ended before it even began when Twitter followers used their #AskJPM hashtag to endlessly ridicule and mock the Wall Street bank. They announced their chat in the morning and decided to cancel it… Read More

Tips for Effective Online Crisis Communication

Posted by Mworks740 • June 10, 2013

The Internet drives today’s crisis communication efforts to include a plethora of new components. Expected response time has shortened drastically, the number of people involved with response has doubled, the number of possible outlets for a situation to go viral has expanded exponentially and more situations can now result in potential crises. So, what should you do?… Read More

5 must-haves in your communications strategy

Posted by Mworks740 • October 31, 2012

Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play a big role on how all these groups perceive you. How you prepare for the unknown and take proactive steps to ensure you are ready… Read More