energy

3 Ways Messaging in the Energy Industry is Shifting

The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way that encourages trust is crucial. And that includes understanding what they want to know. So as the interests and activities of your audience shifts, how

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4 Key Insights for Service Providers in the Oil & Gas Industry

Attracting oil and gas companies to your business hinges upon your reputation.  That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position

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Strategic Planning for a Successful Public Awareness Campaign

The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements and staying relevant within the market. In a time of financial pressures and tough market conditions, renewable energy in particular relies on awareness to sustain.

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Design-Build Saves You Time and Money. But Can You Say it?

Whether it’s building a gas processing plant, interstate highway or bridge, water pump station or running miles of above ground or sub aqueous pipeline and cable, having a single partner provide designs and construction services to you, as an owner, can be monumentally helpful. Design-build, a method of project delivery, is becoming one of the

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