4 Steps to Pitching Yourself as an Expert to the Media

Posted by Mworks740 • November 4, 2013

If you’re looking to step up the amount of media coverage your brand currently receives, positioning yourself as an expert on your chosen field is a great way to start. Getting your name on television, in published articles and speaking engagements not only helps promote your brand but can also lead you to make valuable… Read More

Client Spotlight: The Opticians Association of Ohio

Posted by Mworks740 • October 17, 2013

The Opticians Association of Ohio (OAO) represents more than 3,200 licensed opticians and eye-care professionals throughout the state. Among the numerous opportunities available to OAO members is the chance to attend conferences over the course of the year to stay up-to-date with the latest in the eye-care industry. Partners are a crucial part of each… Read More

How a multifaceted viral campaign can differentiate an organization

Posted by Mworks740 • September 18, 2013

A recent public relations campaign Marketing Works led on behalf of Farsite Group was mentioned within the October issue of Columbus CEO Magazine. The article features how the Columbus-based data analytics firm used big data to forecast the 2013 Oscar winners. Throughout Oscar season, different ways to look at the predictions were made and posted… Read More

HMB Helps Enterprises Leverage Technology to Gain a Competitive Advantage

Posted by Mworks740 • March 14, 2013

Client Spotlight: HMB Marketing Works is excited to announce HMB, a Columbus-based business technology services firm, as a new client. A Microsoft Certified Partner for more than a decade, HMB helps mid-to-large sized enterprises leverage technology solutions to meet business objectives. Their team provides technology consulting and IT services to help clients accelerate time to… Read More