Tag: Marketing Works
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The Strategic Marketing Approach
Know Your Client’s Business The importance of a strategic approach when it comes to marketing makes the difference between being just another person/company in the crowd and truly setting your…
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Brenda Stier-Anstine – Medical Mutual Pillar Award Finalist
CONGRATULATIONS to our CEO, Brenda Stier-Anstine, being named Pillar Award Finalist for the Medical Mutual Pillar Award for Community Service! She was nominated for her efforts as Chairman of the…
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A Very Marketing Works Holiday
At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and…
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98% of a CEO’s Job is Public Relations: PR for the nonprofit executive
Last Friday, Brenda and Arielle were fortunate enough to be invited by the United Way of Delaware County to participate in a Nonprofit Executive Institute. The two-day event (held at…
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Finding Your Organizational Identity
Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples…
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5 must-haves in your communications strategy
Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play…
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Checklist to ensure your website is complete
Website Checklist A checklist to ensure your website is complete You may not realize, but a lot goes in to creating or refurbishing a website. Not only do you want…
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Energy Marketers – Powered by Marketing Works
[br] In early 2012, with the emergence of the Utica and Marcellus Shale boom, Marketing Works formed Energy Marketers—a practice group powered by Marketing Works dedicated to the…
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What does your tagline say about your culture?
I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
