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Tag: Marketing Works

  • Tips for Achieving Successful Content Strategy

    More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a…

  • 6 Must-Have Apps for your Smartphone

    Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and…

  • Connect with Employees to Connect with Customers

    “A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand…

  • Slang and Filler Words to Avoid in Business Conversations

    Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or…

  • By , President, Marketing Works

    Is Your Organization Ready for the Unexpected?

    None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its…

  • Four Proofing Pointers for Producing Flawless Copy

    Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could…

  • Optimizing PowerPoint: An untapped resource

    If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as…

  • 4 Social Media Marketing Dont’s For Businesses

    It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential…

  • 5 To-dos for Strategic Keyword Development

    We live in a digital era, one in which surfing the net trumps scanning the yellow pages, visiting the local library or perusing through an art gallery. This type of…

  • By , President, Marketing Works

    Mind the Gap: It Could Hurt Your Business

    If you’ve ever traveled on the London underground transportation system, you will recall the signs posted everywhere telling you to “Mind the Gap” when you get on and off the…

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