Heard the buzz about Utica Shale? As connectors and advocates for economic development, we’re passionate about sharing information and resources that may play a role in moving organizations forward. If you follow the news, the emergence of the Utica Shale boom, is one of the most exciting and potentially profitable opportunities to hit the mid-west […]
Utica Shale Congress 2012 in Columbus Learn More »
Thirty seconds. That is how long it takes for someone to form a first impression about you. Chances are, it’s before you say hello, introduce yourself or even begin the (oh so important) elevator speech. Social psychologists have determined that within that first 30 seconds, someone new takes in your personal appearance – wardrobe, grooming
Judging a Book by Its Cover: Why Professional Appearance Matters for Your Business Learn More »
Are you fueled by creativity, collaboration and results? So are we! Marketing Works is a B2B strategic communications firm. Our culture is based on achieving work-family balance, fostering long term relationships, acknowledging contributions, continuous learning, and encouraging creativity. Our team is collaborative, hands-on, and results-oriented when it comes to delivering marketing strategies, messaging, public relations,
Now Hiring B2B Marketing Communications Account Manager & PR Pro Learn More »
Looking for a quick hit of optimism to help your career? Pick up a copy of Beth Thomas’ Powered by Happy, a training manual that provides exercises on how to boost your performance, increase success and transform your workday. Citing research from the Wharton School at the University of Pennsylvania that states U.S. corporations with
Happiness at the water cooler: How to be, get and stay happy at work. Learn More »
About a month ago, I wrote a blog post on an Account Management workshop that Sarah and I attended. One of the first tips that I immediately latched onto was “constantly learn in order to constantly teach.” Admittedly I love learning about anything and everything, a habit that is woefully fueled by new Jeopardy episodes
Arm yourself with Google Alerts! Learn More »
This past Thursday, Sarah and I attended an Account Management workshop downtown in Columbus. Organized by the American Association of Advertising Agencies (4 A’s), the workshop was lead by Sheila Campbell, a true account management veteran. At the onset of the workshop, I was a bit intimidated. All other attendees seemed to have 5+ years
Account Management Tips, Tricks and Best Practices Learn More »
As the year comes to a close, let us take a look back at some of our best blogs of 2010. In a March posting entitled, Protecting Your Company’s Social Media, we discussed the need to be conscious of what is being posted online. Since this information is visible
“…It’s the most wonderful time of the year With the kids jingle belling And everyone telling you “Be of good cheer” It’s the most wonderful time of the year…” Happy holidays from the team at Marketing Works.
With the calendar turning to December and the holiday season in full force, we are reminded of the many blessings in our lives. We look forward to spending meaningful time in the company of our families. We appreciate the opportunity to give back. Unfortunately, many in this extended time of economic difficulty, are not able
Give a little, get a lot Learn More »
… spending time with family, cooking and enjoying a home-made meal. It is Snoopy flying high above the streets of New York during the Macy’s Thanksgiving Day Parade. Thanksgiving is watching football all day long regardless of what team is playing. It is devising a shopping strategy for the upcoming holiday season and most importantly,
