Grow Sales with the Lead Generation “Machine”

Posted by Bill Kiefaber • August 25, 2021

Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking in the wrong place. Problems at the bottom of the funnel almost always start at the top with poor quality leads, unpredictable lead flow, or… Read More


Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Posted by Bill Kiefaber • May 27, 2021

Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Posted by Bill Kiefaber • May 1, 2021

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Posted by Bill Kiefaber • March 17, 2021

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Creating a Business That Can Run Without Me

Posted by Bill Kiefaber • June 27, 2020

I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared strategies and proven techniques to increase profitability, make a team more effective and get a grip on time management. I really enjoyed the workshop and I took… Read More


Client Retention: How to Leverage Existing Customers to Grow Your Business

Posted by Mworks740 • March 17, 2017

As a business owner or C-level executive, how often do you stop to consider if your customers are happy? Do you know if they’re engaged? How about, do you know how they define success? The topic of our most recent Meeting of the Minds event held at The Refectory was how companies can grow their… Read More


Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Posted by Bill Kiefaber • January 23, 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More


Bridging the Sales-Marketing Gap by Defining the Customer Journey

Posted by Mworks740 • November 16, 2016

How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to help them. Our client, Great Lakes Window, recently merged two distinct brands and dealer sales teams into one cohesive identity.… Read More


Our Team is Growing!

Posted by Mworks740 • October 24, 2016

We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where she will manage client projects and communications, assist with client plan development and ensure projects are delivered on budget and on time. To learn more… Read More