Seasoned Marketer Joins Marketing Works

Posted by Bill Kiefaber • February 28, 2024

Cathy Cole, a seasoned marketing and communication professional, joined Marketing Works as our director of Client Services.


LinkedIn Selling Class

Posted by Mworks740 • April 6, 2022

We are excited to be hosting a session of our Welcome to LinkedIn Marketing: A Simpler Way to Prospect course on Wednesday, May 11 at 9:00 AM. During the three-hour session, we will be reviewing the following with you: Targeting: define, find and reach your ideal clients through LinkedIn Nurturing: build trust and report through LinkedIn Marketing… Read More


Turn Conversations into Customers – Part 2

Posted by Tom Heinmiller, Guest Blogger • March 4, 2022

Last week in the first of this two-part series about turning conversations into customers, we talked about the importance of having a strategy to drive lead generation for your company. We outlined some of the key components you need, including the four pillars of LinkedIn marketing to reach your target audiences by doing the right… Read More


Turn Conversations into Customers – Part 1

Posted by Tom Heinmiller, Guest Blogger • February 23, 2022

Generating leads and increasing revenue can be difficult and stressful, especially if you don’t have a strategy. However, even with a lead generation strategy, many can be ineffective because of random activities that demand hours of time and a lot of luck for consistent ROI.  One consistent problem we see from our clients is how… Read More


Impact Statements – A Redefined Approach to Selling – Part 2

Posted by Bill Kiefaber • February 1, 2022

As we discussed in part 1 of this series, an impact statement is a tool your sales team should use early in the sales process to get the prospect’s attention by building rapport, trust and establishing credibility. A well-written impact statement does two things: Qualifies the prospect to see if they are a good fit… Read More


Impact Statements – A Redefined Approach to Selling – Part 1

Posted by Bill Kiefaber • January 26, 2022

Prospects will decide in a matter of seconds if they want to continue to listen to you, so how you start the first sales conversation is important. The fact is, without the first conversation, nothing else can happen. This means your sales team needs to be equipped with a strategy that provides a step-by-step plan… Read More


Grow Sales with the Lead Generation “Machine”

Posted by Bill Kiefaber • August 25, 2021

Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking in the wrong place. Problems at the bottom of the funnel almost always start at the top with poor quality leads, unpredictable lead flow, or… Read More


Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Posted by Bill Kiefaber • May 27, 2021

Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Posted by Bill Kiefaber • May 1, 2021

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2