Tag: Marketing Works
-
Creating a Business That Can Run Without Me
I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared strategies…
-
Client Retention: How to Leverage Existing Customers to Grow Your Business
As a business owner or C-level executive, how often do you stop to consider if your customers are happy? Do you know if they’re engaged? How about, do you know…
-
Insights on Ideas and Trends that will Impact B-to-B Companies in 2017
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales…
-
Bridging the Sales-Marketing Gap by Defining the Customer Journey
How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so…
-
Our Team is Growing!
We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where…
-
Exhibiting and Trade Shows: Trends and Challenges
Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity…
-
One Chapter Ends, a New One Begins
It’s hard to believe that my Marketing Works internship is coming to a close. I’ve learned so much during my time as an intern, yet I still feel like I’ve…
-
Insights Impacting the Way B-to-B Companies Market and Sell Products and Services
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close…
-
Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results
Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year,…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.
