Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We […]
Marketing Works Team Spotlight: Stacy Wood Learn More »
Last week, our prioritization blog focused on the Hoshin Star Technique. To recap, this method allows you to compare each of your tasks head-to-head with one another in order to determine which task is the most important. To read the Hoshin Star Technique Blog post, click here. This blog post will focus on the ‘4-Square’
Prioritizing Your Work: The 4-Square Method Learn More »
Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and
Marketing Works Team Spotlight: Alexandra C. Learn More »
Marketing Works is excited to welcome Amanda Pierce to our agency as the newest Account Coordinator. Originally from Bexley, Ohio, Amanda is an alumna of The Ohio State University, where she studied journalism. In her new position, Amanda serves as the daily contact for various business-to-business accounts across a variety of industries. In addition to
Marketing Works Team Spotlight: Amanda P. Learn More »
Hello Marketing Works and Friends! My name is Matthew Balzer, and I am pleased to be newest member of the Marketing Works team. I am joining the team as a Marketing Communications intern for the next several months, and could not be more excited for this opportunity! I am a recent graduate of The Ohio
A Fresh Face to Marketing Works Learn More »
On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck
Business Wire Chat with Serena Ehrlich Learn More »
In June we posted a blog on 5 Fun Team Building Activities in Columbus, last weekend we decided to try one of those activities by taking a trip to the Columbus Zoo. Not only did we have a great time, one of our team members, Sam, got to cross “feed the giraffes” off her bucket
The Importance of Team Building Activities Learn More »
We are excited to announce the newest addition to our team – Bill Kiefaber. Bill is our new senior vice president and will be supporting our team with strategic client counsel, building and mentoring the Marketing Works staff, business development and serving as a member of the executive team. Bill has led a very successful
5 Things to Learn about our New Senior Vice President, Bill Kiefaber Learn More »
Here at Marketing Works, we love to try new things! Today we decided to try the new flavors of Lays potato chips and vote on which one is our favorite. Our options were Wasabi Ginger, Cappuccino, Cheddar Bacon Mac & Cheese and Wavy Mango Salsa. Through some smiles and a few groans, we tried all
Which one is your Flavorite? Learn More »
Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media influence by evaluating their media coverage based upon four measurable benchmarks: quantitative, outlet type, qualitative and tonal. They also wanted to accelerate their involvement in
Client Spotlight: Progressive Medical Shares Their Voice by Winning a 2014 Prism Award Learn More »
