A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand that it CAN happen to you. And there are positive and negative ways to handle a crisis situation. While we highly recommend that every organization […]
Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication Learn More »
In early 2000, Tim and Tricia McConnell opened the Columbus branch of Comfort Keepers, a nationwide in-home care organization dedicated to offering seniors and their families the convenience of companionship, homemaking and personal care, all delivered in the comfort of the home. Comfort Keepers offers a wide array of services, from meal preparation and light
Client Spotlight: Comfort Keepers Celebrates 15 Years of Success Learn More »
Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We
Marketing Works Team Spotlight: Stacy Wood Learn More »
Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and
Marketing Works Team Spotlight: Alexandra C. Learn More »
Marketing Works is excited to welcome Amanda Pierce to our agency as the newest Account Coordinator. Originally from Bexley, Ohio, Amanda is an alumna of The Ohio State University, where she studied journalism. In her new position, Amanda serves as the daily contact for various business-to-business accounts across a variety of industries. In addition to
Marketing Works Team Spotlight: Amanda P. Learn More »
Hello Marketing Works and Friends! My name is Matthew Balzer, and I am pleased to be newest member of the Marketing Works team. I am joining the team as a Marketing Communications intern for the next several months, and could not be more excited for this opportunity! I am a recent graduate of The Ohio
A Fresh Face to Marketing Works Learn More »
Seeking Recent College Graduate for Internship Marketing Works, Inc. (www.marketingworks360.com), a Worthington-based B2B strategic communications firm, is currently seeking recent college graduates interested in gaining professional experience through an internship. The qualified candidate is a recent college graduate who meets the following criteria: – A journalism, communication, marketing, public relations or related major – Availability
Now Hiring: Internship Learn More »
Are you looking for a way to draw potential leads to your business? Consider hosting a webinar! Webinars offer a great way to reach a wide audience in a place that’s convenient for everyone. If you’re still on the fence, consider these three ways webinars can help your brand: Encourage leads. What better way to
Webinars Part 1: How Webinars Can Help Your Brand Learn More »
A common misconception regarding Marketing Automation is to assume it will fix all of your marketing problems. In reality, Marketing Automation is a tactic that allows you to determine when and how to reach your audience. Marketing Automation requires strategic planning in order to successfully engage your audience. Before deciding to commit to using Marketing Automation,
4 Things to Keep in Mind When Considering Marketing Automation Learn More »
Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you answer. If your website and the analytics reports aren’t looking the way would like them to, it’s time to take a step back and reevaluate.
Google Analytics 101 Learn More »
