Tag: marketing
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Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication
A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand…
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Client Spotlight: Comfort Keepers Celebrates 15 Years of Success
In early 2000, Tim and Tricia McConnell opened the Columbus branch of Comfort Keepers, a nationwide in-home care organization dedicated to offering seniors and their families the convenience of companionship,…
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Marketing Works Team Spotlight: Stacy Wood
Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we…
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Marketing Works Team Spotlight: Alexandra C.
Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally…
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Marketing Works Team Spotlight: Amanda P.
Marketing Works is excited to welcome Amanda Pierce to our agency as the newest Account Coordinator. Originally from Bexley, Ohio, Amanda is an alumna of The Ohio State University, where…
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A Fresh Face to Marketing Works
Hello Marketing Works and Friends! My name is Matthew Balzer, and I am pleased to be newest member of the Marketing Works team. I am joining the team as a…
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Now Hiring: Internship
Seeking Recent College Graduate for Internship Marketing Works, Inc. (www.marketingworks360.com), a Worthington-based B2B strategic communications firm, is currently seeking recent college graduates interested in gaining professional experience through an internship.…
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Webinars Part 1: How Webinars Can Help Your Brand
Are you looking for a way to draw potential leads to your business? Consider hosting a webinar! Webinars offer a great way to reach a wide audience in a place…
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4 Things to Keep in Mind When Considering Marketing Automation
A common misconception regarding Marketing Automation is to assume it will fix all of your marketing problems. In reality, Marketing Automation is a tactic that allows you to determine when and…
Can we buy you a coffee and hear your story?
We’d love to sit down over a cup of coffee and hear your story. Our treat. Ask Bill Kiefaber about a complimentary strategic planning session.

