The Future of Emerging Technology
Posted by Mworks740 • October 4, 2017
Technology continues to advance and Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) are becoming a key part of improving the overall experience and outcomes of different industries. And, in order to be successful, it’s important to stay current on state-of-the-art technologies and understanding their capabilities. Our team got to see firsthand how this technology… Read More
Allow Your Company to Shine Through
Posted by Bill Kiefaber • August 10, 2017
Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important… Read More
What’s a Super Bowl Without the Commercials?
Posted by Mworks740 • February 9, 2017
Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and to watch some football too! This is the one day of the year commercials are something we can’t wait to watch, instead of fast forwarding… Read More
Insights on Ideas and Trends that will Impact B-to-B Companies in 2017
Posted by Bill Kiefaber • January 23, 2017
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More
Bridging the Sales-Marketing Gap by Defining the Customer Journey
Posted by Mworks740 • November 16, 2016
How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to help them. Our client, Great Lakes Window, recently merged two distinct brands and dealer sales teams into one cohesive identity.… Read More
Our Team is Growing!
Posted by Mworks740 • October 24, 2016
We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where she will manage client projects and communications, assist with client plan development and ensure projects are delivered on budget and on time. To learn more… Read More
Exhibiting and Trade Shows: Trends and Challenges
Posted by Mworks740 • October 21, 2016
Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity to attend Advanced Exhibiting Workshop: Trends & Challenges, hosted by Skyline Exhibits. This lunch and learn discussed trends and barriers companies face when exhibiting at… Read More
Insights Impacting the Way B-to-B Companies Market and Sell Products and Services
Posted by Bill Kiefaber • September 27, 2016
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically… Read More
Becoming a Professional EOS Implementer
Posted by Mworks740 • August 4, 2016
EOS creator and author Gino Wickman and Sandy Fekete, Professional EOS Implementer At Marketing Works, we have been using EOS (The Entrepreneurial Operating System) since 2014 and it has transformed the way we run our business. The process I’m referring to is captured in the book, Traction: Get a Grip on Your Business. We have… Read More