The past few months in the media have been all about bringing down individuals to hopeless depths of scandal and humiliation based on their unpopular social beliefs. Online content and social media are playing a significant role in changing how the public views an individual or group, and it’s critical to learn how to effectively […]
5 Ways to Salvage Your Online Reputation Learn More »
Just about everyone has heard of or been affected by the Target credit card crisis where over 40 million credit card numbers were stolen after hackers installed malware to get into the retail store’s payment system. In doing so, the hackers obtained credit card numbers of consumers who visited Target locations throughout the country. How
6 Ways to Rebuild Reputation with PR after a Crisis Learn More »
Marketing Works is so proud to report that we recently were able to ensure three clients were included in Business First’s People to Know in Technology. All three do great things every day to advance technology in Central Ohio and we’re so glad that they received the recognition they deserve. [checklist] HMB, a business technology
Marketing Works PR Success – Three Clients Named as 20 People to Know in Technology Learn More »
Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis is essential when evaluating your positioning. Is your company talked about positively or negatively? How are you responding? Is your company present in essential conversations?
Share of Voice for Media Relations Learn More »
In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching media contacts doesn’t translate as covering all your bases. In fact, this tactic wastes your time and strains the media’s patience. Recently, The Haggler from the New York Times decided it was time to
Strategic PR: The Problem with Spam Pitches Learn More »
It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less nervous as I apply for jobs in the public relations field. I learned all that I set out to here at Marketing Works and I
My Marketing Works Internship Experience Learn More »
Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message to the right audience. Beyond the traditional pitching techniques, PR practitioners are using social media to secure stories. Here are some dos and don’ts for
6 dos and don’ts for pitching a reporter via Twitter Learn More »
In my last duo of blog posts (part 1, part 2), I gave readers a quick overview on the value of thought leadership. So let’s conjure up a scenario in which you dedicated yourself to some quality thought leadership, submitted a proposal for an industry conference and landed a speaking gig. How do you take
So you’ve secured a speaking engagement, now what? Learn More »
WorkComp Marketers is proud to announce that it took home two awards at this year’s PRism awards. These awards, presented by the Central Ohio Public Relations Society of America, honor exceptional communication projects in the region. Submissions are highly competitive and judged by a panel based on a rigorous scoring sheet. The following projects were
WorkComp Marketers wins Two Public Relations Society of America Awards Learn More »
