Vine vs. Instagram Video: Using the Right Mobile Platform to Market Your Business

Posted by Mworks740 • July 15, 2014

With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used for promotional material, advertising and announcing news. A longer time window can be beneficial when sharing an informational video like a webinar or a series.… Read More

Peaking Your Audience’s Pinterest

Posted by Mworks740 • June 30, 2014

Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature… Read More

4 Takeaways from my Internship Experience

Posted by Mworks740 • June 19, 2014

My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they… Read More

5 Twitter Practices to Adopt

Posted by Mworks740 • June 2, 2014

Twitter is one of the fastest growing social media platforms in the world. Currently there are 500 million tweets sent out per day from 255 million active users. 78 percent of these users have the Twitter app on their mobile. Is your business using Twitter to its full advantage? Here are 5 ways to improve… Read More

5 Benefits of Using LinkedIn’s Showcase Pages

Posted by Mworks740 • May 19, 2014

What are Showcase Pages? You might be familiar with LinkedIn’s Products and Services tab. Think of Showcase Pages as an upgrade of this feature. Showcase Pages serve as an extension of your Company Page on LinkedIn. Showcase Pages display specific services or products offered by your company and provide a brief summary to describe each… Read More

10 Must-Have Social Media Terms & Tools

Posted by Mworks740 • May 12, 2014

The online world is constantly changing and with it comes new terms and phrases. Such as, why does every link I click on start with “bit.?” And, is “Really Simple Syndication” an official term? We define 10 words or phrases that you may have seen before, but don’t know exactly what they mean. 1. Bitly – Bitly… Read More

6 Ways to Improve Your Social Media Presence

Posted by Mworks740 • April 9, 2014

  Although social media hasn’t been around for decades, there are already some patterns forming in the industry that are easy to fall into. Reevaluate your online presence based on what is working and what isn’t. Are you falling into habits that aren’t pushing you ahead? Consider taking a little risk by initiating a new… Read More

5 Tips for Optimizing Your LinkedIn Presence

Posted by Mworks740 • March 13, 2014

In lieu of the new LinkedIn publishing feature, it is extremely important to make sure you are optimizing your LinkedIn presence, especially when you decide to share your own content. Sharing content links back directly to your profile, which displays how you portray yourself professionally. When is the last time you freshened up your LinkedIn… Read More

How to Perform a Social Media Audit

Posted by Mworks740 • January 13, 2014

In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is not enough. To get the most out of the top social sites for your client, find out first what’s working and what isn’t by performing… Read More