How to Use Twitter Like a Marketing Pro

Posted by Mworks740 • January 6, 2014

Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out of five marketers are using Twitter, which means you’re not the only one working to promote your brand. And although writing a popular tweet is… Read More


4 Resources to Use When Leveraging Social Media

Posted by Mworks740 • January 2, 2014

You may be a social media superstar when it comes to knowing what’s best for your client, but you aren’t using social media to its full potential unless you’re tracking analytics. The analytics you gather from your social media likes, follows, comments and other forms of engagement can be the perfect barometer for what’s working… Read More


3 Social Media Apps to Watch in 2014

Posted by Mworks740 • December 30, 2013

You’ve likely established a brand presence on Facebook, LinkedIn and Twitter, but what other social media platforms are worth exploring? With so many different social media channels popping up it can be difficult to decipher if they are ideal for your business or if they are just a waste of time. Ideally, your social media… Read More


The Importance of Social Media for Tech Marketers

Posted by Mworks740 • December 12, 2013

Why use social media in the tech industry Social media isn’t just for posting pictures of your pets and telling your followers what you ate for lunch. For technology marketers it’s a great tool to stay on the pulse of industry discussions and make key connections in your field. A study found 55% of buyers… Read More


4 Social Media Myths

Posted by Mworks740 • September 19, 2013

Social media has become such a large part of the way businesses are run today that it’s not hard to see how many misconceptions there are on how to do it properly. Healthcare corporations are no different, and can sometimes get stuck in a bad habit of talking at their audience through social media instead… Read More


5 Tips for Mastering the Art of LinkedIn Prospecting

Posted by Mworks740 • August 1, 2013

As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more than half of B2B marketers that are on LinkedIn have acquired customers through the network. So how can your association leverage this professional network to… Read More


Social Media ROI Part One: The Value of Creation

Posted by Mworks740 • June 27, 2013

Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and… Read More


Social Networking in the Energy Industry

Posted by Bill Kiefaber • March 22, 2013

Social media can be intimidating. It can even be a challenge for some companies. You might find yourself thinking you don’t have anything interesting to say and no one will like/follow your page. You might question your ability to stay consistent and post the right things.  A social media policy will answer these questions. Here’s… Read More


6 Tips to Get the Most Out of Vine for Your Brand

Posted by Bill Kiefaber • February 20, 2013

Vine, a six second long video sharing service by Twitter, was released a few weeks ago in January 2013. Since then, thousands of videos have been created to enhance a brand’s social media strategy. To learn more about Vine, watch this video: However, just because it is the latest social media feature available doesn’t mean… Read More