trust

Best Sales Tool for the Insurance Industry

Expertise, Marketing Insights, Marketing Tips, Sales Enablement / By

Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things and provided better options to manage connecting with interested buyers. And one very effective way is LinkedIn. With LinkedIn you can even combine old methods […]

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The salesperson is the biggest differentiator in a competitive market.

Expertise, Marketing Insights, Marketing Tips, Sales Enablement / By

I read a Harvard Business Review article awhile back that emphasized that as salespeople we must sell ourselves first, our company second, and only then have we earned the right to present our product. After several tests of this approach – I believe it wholeheartedly! Prospects want to know who to trust. A salesperson’s ability

The salesperson is the biggest differentiator in a competitive market. Learn More »

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