The salesperson is the biggest differentiator in a competitive market.

Posted by Tom Heinmiller, Guest Blogger • June 23, 2022

I read a Harvard Business Review article awhile back that emphasized that as salespeople we must sell ourselves first, our company second, and only then have we earned the right to present our product. After several tests of this approach – I believe it wholeheartedly! Prospects want to know who to trust. A salesperson’s ability… Read More