We’re ESFJ!

Posted by Mworks740 • August 31, 2016

Your company has a personality. Say, what? It’s true! Every organization has a preferred way they tend to focus, collect information, make decisions and work – all of the components needed to determine a personality. Sandy Fekete, CEO of Marketing Works, developed Companies Are People, Too (CAP2), an assessment that measures a company’s personality traits and… Read More


5 Ways Personality Tests Help You Get the Most Out of Your Team

Posted by Mworks740 • February 12, 2014

You don’t have to be ambidextrous to be able to write with either hand.  Most people can do it.  But using your dominant hand is definitely more productive.  Try this simple exercise:  with writing instrument in your dominant hand, sign your name.  Now, switch hands and sign your name with your other hand. “It felt… Read More


Your company can build your culture into your office, literally

Posted by Mworks740 • April 26, 2013

The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes we select – and how we wear them. And because it’s where employees spend so much time, it has a huge affect on morale. Yesterday… Read More


Part 2: Behaviors Can Be Seen – Beliefs Can’t

Posted by Mworks740 • March 15, 2013

Because it was part of the culture of my family of origin, I believe children should be seen and not heard.  That value (respect) drove my behavior as a child, especially in the company of adults.  This very basic example of behaviors modeling beliefs can be extended to corporate America where I believe values should… Read More


Part 1: Behaviors Can Be Seen – Beliefs Can’t

Posted by Mworks740 • March 8, 2013

Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can be seen – beliefs can’t. This is most apparent in the behaviors of a company’s leadership, which everyone inside and outside the organization sees and… Read More


Company Culture and Sustainability – The Cause and Effect

Posted by Mworks740 • February 27, 2013

Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may see significant gains in the short term without addressing culture, but in time, these businesses are like a house with no foundation. It will crumble.… Read More


Guiding Decisions and Behaviors – The Refectory and Company Culture

Posted by Mworks740 • February 25, 2013

How does a restaurant earn AAA four stars for 16 consecutive years? The Refectory is the most award-winning restaurant in Columbus and has received Zagat, DiRoNa and Wine Spectator Awards, along with Five Stars from both Columbus Monthly and Columbus Dispatch. Housed in a former church, it is known for its ambiance, excellent food, massive… Read More


A Very Marketing Works Holiday

Posted by Mworks740 • December 28, 2012

At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and enjoy our holiday wishes for you. Happy Holidays, The Marketing Works Team


Finding Your Organizational Identity

Posted by Mworks740 • December 10, 2012

Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good… Read More