Technology continues to advance and Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) are becoming a key part of improving the overall experience and outcomes of different industries. And, in order to be successful, it’s important to stay current on state-of-the-art technologies and understanding their capabilities. Our team got to see firsthand how this technology […]
The Future of Emerging Technology Learn More »
Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important
Allow Your Company to Shine Through Learn More »
Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and to watch some football too! This is the one day of the year commercials are something we can’t wait to watch, instead of fast forwarding
What’s a Super Bowl Without the Commercials? Learn More »
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to
Insights on Ideas and Trends that will Impact B-to-B Companies in 2017 Learn More »
How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to help them. Our client, Great Lakes Window, recently merged two distinct brands and dealer sales teams into one cohesive identity.
Bridging the Sales-Marketing Gap by Defining the Customer Journey Learn More »
We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where she will manage client projects and communications, assist with client plan development and ensure projects are delivered on budget and on time. To learn more
Our Team is Growing! Learn More »
Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity to attend Advanced Exhibiting Workshop: Trends & Challenges, hosted by Skyline Exhibits. This lunch and learn discussed trends and barriers companies face when exhibiting at
Exhibiting and Trade Shows: Trends and Challenges Learn More »
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically
Insights Impacting the Way B-to-B Companies Market and Sell Products and Services Learn More »
EOS creator and author Gino Wickman and Sandy Fekete, Professional EOS Implementer At Marketing Works, we have been using EOS (The Entrepreneurial Operating System) since 2014 and it has transformed the way we run our business. The process I’m referring to is captured in the book, Traction: Get a Grip on Your Business. We have
Becoming a Professional EOS Implementer Learn More »
Hi, there! I’m Morgan Phelps, Marketing Works’ newest Marketing Communications Intern. I’m truly excited to be a part of the Marketing Works team, and I’m thrilled to be joining such a close knit and value-oriented organization. I’m a recent graduate from Bowling Green State University (BGSU) with a Bachelor of Science in Journalism, a specialization
Say Hello to our New Intern! Learn More »
