Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you answer. If your website and the analytics reports aren’t looking the way would like them to, it’s time to take a step back and reevaluate. […]
Google Analytics 101 Learn More »
While Facebook and Twitter rely heavily on the timing and frequency of posts, Tumblr flourishes on a constant stream of images. Tumblr is a blogging community that revolves around media and culture that combines a variety of aspects from many of the major social media sites. For example, similar to a “retweet,” Tumblr allows you
4 Ways Your Business Can Benefit From Using Tumblr Learn More »
The past few months in the media have been all about bringing down individuals to hopeless depths of scandal and humiliation based on their unpopular social beliefs. Online content and social media are playing a significant role in changing how the public views an individual or group, and it’s critical to learn how to effectively
5 Ways to Salvage Your Online Reputation Learn More »
Congratulations HMB, Inc.! We’re proud and excited to announce that HMB Inc. was named the #1 Midsize Employer in the Columbus area by Columbus CEO for their feature story, “Top Places to Work 2014.” HMB was featured in a two-page spread outlining the company’s success through a relationship-centered approach to their team and clients. The
HMB Inc. – named #1 Midsize Employer by Columbus CEO! Learn More »
In technology, exclusively selling to IT is a thing of the past. The conversation is no longer capabilities driven and more parts of the organization are represented in the decision making process than ever before. And as big of a pain in the tuchus as that may be, understanding this is essential to selling. So,
Selling Technology Services – 3 Things to Keep Top of Mind Learn More »
Another fast-approaching tradeshow is sneaking up on the workers’ compensation industry. The 68th Annual Workers’ Compensation Educational Conference (WCEC) is on for August 18 – 21. The hottest issues and trends in the work comp arena, as well as safety and health in the workplace, will be discussed by a diverse set of industry experts.
5 Tips for a well-equipped WorkComp Tradeshow Kit Learn More »
Home to six Fortune 500 companies and ranked third best city for tech jobs by Forbes magazine, Columbus is one of the fastest growing mobile adopters. The M3 conference, founded in 2011, is an annual event that presents professionals in the mobile technology industry the opportunity to experience high-profile tech speakers and networking with industry
Mobile Design & Development Event comes to Columbus, Ohio Learn More »
A guest post from Kurt Diekmann, Account Executive at Switchbox. So, you’ve likely heard it before from our client: “I want a responsive design* for my website.” And like all good account managers, we immediately think “Yes, Client! We’ll get right on that!” Because honestly, no one wants to upset the client. But
Responsive Design and Mobile Design – what’s right for you? Learn More »
When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is
3 Reasons Why Energy Industry Companies Should Use Microsites Learn More »
Attracting oil and gas companies to your business hinges upon your reputation. That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position
4 Key Insights for Service Providers in the Oil & Gas Industry Learn More »
